mobius works - we’ve had a makeover!
Mobius Works - we’ve had a makeover!
It’s been over three years since we began trading and we’ve come a long way as a business, so it felt like it was the right time for a fresh new look for our brand identity, strapline and naturally a new website to bring it all together.
We worked with the talented Hey! What? creative agency who are based in Bristol - kicking things off with a brand workshop to get into the core of our business and values before delving into the creative elements.
As a result of this, it became overwhelmingly apparent that innovation is at the core of our values, and that as a business, we’re not afraid to stand out as leaders in our industry. We feel that our new branding really reflects this, and is a bit different from what you’d expect from your typical construction firm!
Today is our big branding reveal… Drum roll please..!
Taking a step away from the previous logo, we’ve opted for a slick and modern typographic approach which we feel more closely represents our position as innovative leaders within our industry and helps us to stand apart from the trend of heavier and more overtly masculine aesthetics.
The ‘O’ within the logo is a simplified representation of a Mobius strip and embodies our pledge to be ever evolving and adaptable to our client’s needs.
Our new strapline ‘infinitely better’ represents our objective as a company to be the best-in-show in every aspect of our business. Not only does it serve as a powerful statement to clients and customers but it is also there to inspire all our staff to constantly strive to be the best that they can be.
The world around us is constantly changing and our strapline reminds us that we must evolve and adapt with it in order to always be one step ahead of our competitors.
We’ve completely revamped the website and reviewed the user experience to ensure that it is professional, slick and easy to navigate. We’ve avoided the heavy use of text, instead letting our imagery bring it to life and do the talking.
To complement our logo, we’ve again avoided using brash and heavy design, instead opting for an elegant and modern look and feel.
As part of the brand refresh, we’re updating all of our collateral - from our signage and uniforms right through to rebanding our fleet of vans - so keep an eye out for them around the city in Bristol and beyond!